11 September 2007

Ways to Dodge Costly Printing Mistakes

How to avoid expensive printing mistakes

No matter what kind of advertisement you plan on doing, the process of designing the ad, getting the color printing taken care of, and the final product sent out to the public can be a long journey fraught with potential for mistakes.There are a few things you can do to help reduce the odds of a costly mistake and ensure that the advertisements you get are exactly what you were hoping for.The first tip is so simple it’s surprising how many companies don’t bother with it. Have at least two people read through your advertisement. If you can get three or four people then even better.Grammatical mistakes, even blatant ones, are often difficult to catch with a single pair of eyes. The mind has a way of reading things how they’re supposed to be, rather than how they are, especially if you’re the one who wrote it. Unfortunately, if only one person is reading through something they aren’t likely to catch all the mistakes, even if they are a professional editor. I’ve been able to pick out spelling and grammatical mistakes in published novels that I know went through a lot of editors before it made it into my hands.The more people you have read through your work the greater the chances are that they’ll catch mistakes you might not have realized were there. It often isn’t hard to get someone to come over real quick and scan the text for mistakes.Next, did you print out a copy of the advertisement ahead of time to check for coloring and layout? The colors will change from your screen to the paper, and if you’re designing something like a folding brochure, make sure that it looks just as good when folded as it does on your screen.Until you actually fold the paper you might never realize that a picture gets folded through the center in a way you hadn’t intended, or some other potential mistake exists in the layout that you might’ve missed.Beyond the look, do you know exactly how many copies you want done? Don’t start your color printing until you’re sure of the number needed. The greatest cost in printing is the initial cost, and not the cost per number printed. Adding an additional hundred copies will cost you a lot less than having a hundred printed three months later.Make sure you’re also aware of the right type of paper to useBusiness Management Articles, and what will be the most cost-effective. You might be able to get a great looking image from a less expensive paper stock. Be sure to start up a dialog with your printer in order to get the best product for the best price.The more you know about the process the less likely it is that you’ll end up costing either time or money due to a mistake. No one likes to spend money on something that a little preparation could’ve helped to avoid.

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Kaye Z. Marks is an avid writer and follower of the developments in color printing industry and its benefits for small to medium-scale businesses.

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