02 October 2007

The Porsche Experience

Porsche is a premier brand which has been manufacturing cars since 1931. It is one of the world leaders in the field of luxury and racing cars. It’s a company based in Germany and is known worldwide for its quality products.


The founder of the Porsche car company (or ‘Dr. ing. h. c. F. Porsche GmbH’, to give its proper name) was Professor Ferdinand Porsche. He was an Austro-Hungarian engineer born at Maffersdorf. He became Technical Director at Austro-Daimler in Wiener Neustadt in 1906. At the age of only 31, he was responsible for the model range of one of Europe’s largest automotive concerns. He was the person responsible for the designing of the rear engine concept used in the Volkswagen Beetle, a revolution in the field of automotives. In 1931 Porsche set up a facility to manufacture racing cars that would one day bear his name. The designs used for the Beetle became the prototype for the first Porsche cars and the first Porsche (the Porsche 64) was developed in 1939.

World War II put a spanner in the works of the company but business picked up after the war. The Porsche and the Beetle have an intertwined history as they have developed and moved forward together. In fact, after the war, when components were in short supply, Porsche used components from the Volkswagen Beetle including its engine, gearbox, and suspension. Moving together but diverging later, Beetle became the people’s car while Porsche moved into the realm of luxury cars.


The Porsche logo has been one of the premier and most recognisable symbols on race tracks around the world. Cars from the Porsche stables have won an astounding number of races (more than 28,000) in various competitions. In 2006 and 2007 Porsche built more than 450 different race cars for various international motor sports events.

If you are looking to buy a Porsche in Melbourne or are looking for more information on this car brand, just visit www.porschemelbourne.com.au, the website of the premier dealer of Porsche in the city of Melbourne, Porsche Melbourne.

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